Big Tech companies like Google, Microsoft, and Amazon are in a race to incorporate generative AI into their services, with Google making a significant announcement at its Cloud Next developers conference. Google unveiled a new paid generative AI service aimed at enhancing user security for its Workspace productivity suite.
The AI classification service, which will cost $10 per user per month for Workspace Business and Workspace Enterprise users, automatically categorizes important documents within organizations to prevent leaks. Yulie Kwon Kim, Google Workspace’s vice president of product management, shared that the feature has already identified and classified a staggering 900 million internal files at Google.
Interestingly, while Google has successfully implemented generative AI to bolster security measures, Microsoft has had its own share of challenges. Microsoft Exchange has recently faced security issues, putting a spotlight on the importance of robust AI-driven protection.
Google is also leveraging generative AI to combat spam in Gmail, reflecting the tech giant’s multifaceted approach to utilizing this cutting-edge technology. Microsoft, on the other hand, is monetizing generative AI apps through services like Copilot for Microsoft 365, indicating a strategic shift towards generating revenue from AI innovations.
Overall, the focus for these tech giants is not only on harnessing the power of generative AI for enhanced user experiences but also on ensuring that these efforts translate into substantial financial gains. With the competition heating up in the AI landscape, it is clear that companies are pushing the boundaries of innovation to stay ahead in this rapidly evolving field.
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