Social media giant Meta, formerly known as Facebook, is making moves to capture the attention and spending power of Gen Z, as it competes with platforms like TikTok. In a recent development, Meta introduced a series of artificial intelligence (AI) features specifically targeted at Gen Z users.
Meta’s new AI features include AI-generated stickers and chatbots designed to interact with users as popular celebrities, including the likes of Tom Brady, Naomi Osaka, Snoop Dogg, and Kendall Jenner. The aim is to create a more engaging and personalized experience for Gen Z users. However, there are divided opinions among experts regarding the success of this strategy. Some express concerns about the authenticity of the celebrity-referencing chatbots.
Gen Z is a highly coveted demographic for retailers and tech companies, as they represent over 40% of global consumers. According to McKinsey research, Gen Z has shown willingness to consume even during times of economic volatility. University of Pennsylvania professor Chris Callison-Burch believes that Gen Z, being digital natives, is likely to embrace generative AI more readily than other age groups.
However, EY data indicates that Gen Z can also be skeptical of AI features. Therefore, companies like Meta must ensure a successful rollout of these AI features in order to gain the trust of Gen Z users. Given that Gen Z will grow up with these technologies in the next decade or more, Meta’s focus on this demographic and AI features is seen as a long-term investment.
The successful adoption of AI features among Gen Z is crucial for companies like Meta. Failing to meet the expectations of this generation could lead to the loss of an entire generation of users. As a result, Meta’s AI-forward outreach to Gen Z is seen as a pivotal move in the competition for this demographic’s attention and spending.
This news article sheds light on Meta’s rivalry with TikTok and emphasizes the significance of Gen Z as a market segment in the retail and tech industries. As the battle for Gen Z intensifies, it remains to be seen if Meta’s AI-focused approach will yield the desired results. Nonetheless, it is widely acknowledged that this strategy is an important step in capturing the hearts and wallets of Gen Z.
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