Big Tech companies are in a race to out-innovate each other in the booming field of generative AI, with Wall Street closely monitoring how these AI applications will pay off in the long run.
Google recently made a big move in this space by announcing an AI classification add-on for its Workspace productivity suite. This new feature is designed to enhance user security by automatically classifying important documents within the platform. The vice president of product management at Google Workspace spoke about the benefits of this new tool, highlighting how it sets Google apart from competitors like Microsoft Exchange, which has faced security issues in the past.
In addition to the classification add-on, Google is also leveraging large language models to reduce spam in Gmail, showcasing the company’s commitment to using AI for a variety of purposes.
Not to be outdone, Microsoft is monetizing generative AI applications as well, with the recent launch of Copilot for its Microsoft 365 platform. However, both companies must ensure that these AI apps bring in revenue in order to justify the investment in developing and maintaining them.
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